# How Much Does a Logo Cost in 2026?

Logos range from $0 (DIY) to $50,000+ (enterprise). The professional sweet spot for small business is $299–$1,500.

## Tiers
- **$0** — DIY tools (placeholder only)
- **$5–$50** — gig marketplaces (templated, gamble)
- **$299–$1,500** — freelancer/studio (custom, owned) ← most businesses
- **$10k–$50k+** — enterprise agency

Legend: custom logos from $299 with 3 concepts and unlimited revisions.

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By Elijah Racine · Legend Media & Print · https://legendmediaprint.com/blog/logo-design-cost-2026/